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SEP 29

Two-Thirds of Americans Object to Online Tracking

New York Times, September 29, 2009 — ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley.

Category: Marketing
Tags: Behavioral Targeting, web tracking
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JUL 31

Ads Follow Web Users, and Get More Personal

New York Times, July 31, 2009 — For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers’ browsers.

Category: Marketing
Tags: cookies, customer data, customer database, digital marketing, marketing effectiveness, targeting, web tracking
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