Customization Site Lures Mustang Fans

MediaPost Publications, August 25, 2009 — To help promote the 2010 Mustang, Ford is tapping into the model's cult status with a customization site that goes well beyond sampling the classic car in different colors. The Mustang Customizer on the car's microsite lets auto enthusiasts choose from among 239 accessories across 18 categories including wheels, decals, spoilers and grilles to create their own dream machine.

Disney Angles for Cash, Loyalty†

New Web Portal Is Aimed at Bringing in Subscriber Fees, Holding On to Fans

Wall Street Journal, March 11, 2009 — Walt Disney Co. moved to bolster its online business by introducing a new Web portal it hopes will attract paying subscribers and encourage fan loyalty.

The new venture, called D23, will allow subscribers who pay a roughly $75 annual fee full access to a range of Disney news, online entertainment and other features. Part of the Web site will be available to the public free of charge.

ESPN Strives to Eject Clutter From Its Site

New York Times, December 15, 2008 — ESPN.COM is counting on less clutter and more advertising options to bolster revenue at a time when its sister cable channels are battling rare weakness.

U.S. Interest In Scooters Prompts Vespa Site Upgrade

Marketing Daily, November 12, 2008 — Piaggio Group's Vespa scooter brand will launch a new U.S. Web site on Friday that takes what had been a static site with little sound and motion to an animated one with several themes, and a richer look and feel.

The new VespaUSA.com is via N.Y.-based digital firm Last Exit. The site will have areas for Vespa merchandise, for the scooters, for the Vespa rider community--and one on "Why, Where and How" and for downloads. It also continues the "Vespanomics" theme of the past two years, positing scooters as a transportation alternative for cutting energy and gridlock.