Warmer, Fuzzier: The Refreshed Logo

New York Times, May 31, 2009 — The world economy is in mid-swan dive. Wallets are in lockdown. So how does a company get people to feel just a little bit better about buying more stuff? (And perhaps burnish a brand that has taken some public relations lumps?)

Behold the new breed of corporate logo — non-threatening, reassuring, playful, even child-like. Not emblems of distant behemoths, but faces of friends.