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AUG
26
You can't force anything to 'go viral' on the Internet, but that didn't stop these 10 companies from giving it a big, dumb try. Guess who topped the list.
PC World,
August 26, 2008 —
Sure, it looks easy enough. Post a video of yourself wiggling your butt on Wii Fit, dancing your way across the globe, or practicing your Jedi Knight moves, and--presto! You're the next Web sensation, swept along by the viral nature of the Internet.
JUL
10
ReadWriteWeb,
July 10, 2008 —
Kiva.org is the world's first person-to-person lending web site that helps empower entrepreneurs in the developing world by connecting them with others who lend them small amounts of money called "micro-payments." Founded in 2005, the site now connects lenders in 70+ countries with business owners in 43 developing countries and works with 89 microfinance partners. Now Kiva is tapping into the power of Facebook to attract new members to their cause.
JUN
24
Recent Branding Effort is Mimicked in Video; Saatchi Cites a Vendor
Wall Street Journal,
June 24, 2008 —
J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company's ad agency, Saatchi & Saatchi.
The purported ad, which surfaced on the Internet after winning a prestigious international advertising award at Cannes this past weekend, shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs.
JUN
17
Viewing on Computers, Mobile Phones Will Drive Increase
Advertising Age,
June 17, 2008 —
Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to Forrester Research. The firm suggests the increase will be driven by consumers watching programming of all grades via computers, mobile phones, portable media players and even digital photo frames.
JUN
16
MediaPost Publications,
June 16, 2008 —
Start-up Web video analytics firm Visible Measures today is expected to announce the availability of a service for advertisers and agencies to measure the "true" viral reach and audience engagement of their video ad campaigns.
Visible Measures' technology, which monitors user engagement throughout the entire video stream, has so far focused on helping publisher customers get a better idea of what parts of their videos work, and what parts don't.
APR
10
Online marketers haven’t been so excited since the introduction of animated gifs.
eMarketer,
April 10, 2008 —
There is no question that online video advertising is generating plenty of excitement, and also a great deal of confusion.
In-stream, in-banner, in-text, linear, non-linear, pre-roll, post-roll, layovers; when it comes to online video ads the jargon piles up faster than e-mail messages. But what exactly does it all mean?
APR
8
Study Shows Increasing Acceptance of Social Nets and Video
Advertising Age,
April 8, 2008 —
For online retailers, search and e-mail marketing continue to be the most popular tactics, though they are becoming increasingly interested in social networks and video, a new study indicates. That shift in tactics could be a risky endeavor, however, caution executives involved with the study.
According to a Shop.org survey of 125 online retailers conducted by Forrester Research, 90% of them participate in paid search and 92% rely on e-mail marketing. By comparison, just 26% use social networks or micro-sites, while only 21% employ online videos. The coming year could see a shift to new advertising tactics.
APR
6
New York Times,
April 6, 2008 —
LONG ago, in the heyday of broadcast television, when networks did pretty much as they wished, rule No. 1 was this: Viewers shall sit still and obediently watch commercials.
Later, technology gave viewers the option of disregarding the network’s commandments. The arrival of the remote control’s mute button, and then TiVo, did their part to undermine commercials, and so has the more recent rise of YouTube. When viewers seek entertaining videos there, commercial breaks are not part of the picture.
APR
1
MediaPost Publications,
April 1, 2008 —
IN AN EFFORT TO CONVINCE big consumer packaged goods marketers once and for all that online media is just as - and possibly more - effective than traditional television advertising, Google Monday released the findings of a study comparing online video ads very favorably with traditional TV commercials. The study, conducted with Harris Interactive, only looked at the effectiveness of 30-second TV commercials, and executives said that video ads created specifically for online platforms might be even more effective.
"The takeaway is that nothing is lost and much can be gained. There is no downside in terms of bringing a brand-building message," Marianne Foley, senior vice president-strategic initiatives at Harris Interactive said referring to the impact of... continue reading
MAR
20
As the world scrambles to master online video, crusty old baseball already has it figured out.
Fast Company,
March 20, 2008 —
For decades, the prevailing wisdom has been that professional baseball is behind the times. Its ownership rejects new voices like Mark Cuban. The game doesn't have the electric action of, say, curling. Like newspapers in a digital age, baseball is a relic that can't distract the kids from Facebook and Wii, no matter how many players pump human growth hormone.
And yet, step inside the offices of MLB Advanced Media, the digital arm of Major League Baseball, and the first thing you notice is not a beaming photo of 74-year-old commissioner Bud Selig, or black-and-whites of Joe DiMaggio. Next to a row of cubicles full of people writing code sits what appears to be a complete television studio, in which, on this day, former player Billy Sample is discussing... continue reading
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