Best Buy Expands Private-Label Brands†

Wall Street Journal, April 27, 2009 — Best Buy Co. is rapidly expanding its private-label electronics business in a gamble to gain a key competitive advantage over rivals such as Wal-Mart Stores Inc. and Amazon.com Inc.

Best Buy believes it can prosper in private-label electronics — an area that has historically flummoxed U.S. retailers — by using the mountains of customer feedback it collects from its stores to make simple innovations to established electronic gadgetry.