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The Guardian, January 5, 2009 — A self-confessed 'pretty unlikely early adopter', the digital guru Clay Shirky still proved to be uncannily prescient about the impact of the web - which is why Tom Teodorczuk is getting his media forecast for 2009
MediaPost Publications, December 4, 2008 — Seeking to dispel the perception that online usage is rapidly overtaking traditional TV viewing, the two top researchers from Walt Disney Co.'s ESPN unit Wednesday unveiled the results of some new research indicating that multi-platform media usage is not a "zero sum" game, but is actually adding incremental impressions and new opportunities for people to consume media content - and for advertisers to reach them - in different places, and at different times. While that may not seem like a remarkable epiphany, the executives also showed that TV usage continues to grow, not decline, amid the expansion of online and mobile video platforms, and that there still is relatively little concurrent usage of those platforms. Most of it is incremental or additive and... continue reading
KenRadio, October 29, 2008 — World ad spending is expected to grow 4.3% in 2008 and 4.0% in 2009, these numbers are significantly lower than June forecasts, which were 6.6% and 6.0%, respectively, and are the result of the recent and widespread shocks in world financial markets, according to Zenith Optimedia.
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