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Hub, October 6, 2009 — Early digital pioneers remember the frontier days of the ’90s. Looking back, and looking around, who successfully migrated, who struggled, and what can be learned from the journey?
KenRadio, November 14, 2008 — 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks. Another surprising data point is that 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS. The new study by ExactTarget confirms that there are marked differences between age groups not only in the usage of media, but also their acceptance of and attitudes towards each type and using multiple forms of media concurrently.
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