Welcome to the Network Era – Shaping Brands and the Business

From Scott Davis' new book The Shift

By Scott Davis, July 9, 2009 — Nike’s view of its customers reflects the continuing Web-driven shift in our culture that has, in turn, ushered in a new era of marketing – the Network Era.

Whether it’s in establishing a soccer social networking site, its 10K Human Race or a foundation to invest in the “girl effect,”... continue reading