Articles tagged with text messaging:
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OCT
2008
Not all execs use methods they deem best
eMarketer,
October 14, 2008 —
Executives surveyed worldwide thought the best way to target millennials was with viral marketing, peer-to-peer recommendations and sponsorship of millennials' favorite programs, according to a survey conducted in May and June 2008 by the Economist Intelligence Unit and sponsored by Genesys.
But more than one-half of respondents said they had yet to come up with a strategy for targeting, attracting or retaining millennials; just under one-third said they had done so.
JUL
2008
But no mass influence yet for text marketing
eMarketer,
July 9, 2008 —
Text messaging is especially popular with US adults ages 18 to 34, according to Universal McCann's 2008 "Media in Mind" study. Respondents from that age group sent an average of 13 text messages every week.
JUN
2008
Digital Technology May Be Poised to Support Traditional Ad Sales
Advertising Age,
June 9, 2008 —
The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered on the cellphone.
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