Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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JUL 9

Text Messaging Huge with Young Adults

But no mass influence yet for text marketing

eMarketer, July 9, 2008 — Text messaging is especially popular with US adults ages 18 to 34, according to Universal McCann's 2008 "Media in Mind" study. Respondents from that age group sent an average of 13 text messages every week.

Category: New Media Marketing
Tag: text messaging
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JUN 9

Text Messaging Makes Magazine Ads Interactive†

Digital Technology May Be Poised to Support Traditional Ad Sales

Advertising Age, June 9, 2008 — The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered on the cellphone.

Category: New Media Marketing
Tags: Burger King, Hearst, Mobile, text messaging
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