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NPR, August 26, 2009 — Some sneaker makers are giving national advertising campaigns the boot. To get more traction, they are increasingly turning to a tactic known as hyper-local marketing. Curt Nickisch reports.
New York Times, July 31, 2009 — For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers’ browsers.
Wall Street Journal, July 23, 2009 — PepsiCo Inc. is fumbling in its efforts to turn around sales of Gatorade, which weighed on second-quarter profits.
Sales of Gatorade, which PepsiCo snared in its $13.8 billion acquisition of Quaker Oats Co. in 2001, have slid this year despite a flashy new marketing campaign that simplified the product's label to "G."
Advertising Age, July 1, 2009 — Coca-Cola re-established a dedicated African-American marketing group in 2006. The beverage giant has spent the past few years testing programs and conducting market research. And in the first half of this year, those efforts have come to fruition, with four new campaigns for the Dasani and Coca-Cola brands.
Advertising Age, May 25, 2009 — Hearing that Dell had launched a female-targeted microsite called Della last week triggered my "Is it a gag?" reflex — the suspicious reaction to a bit of marketing too extreme to be real. Yet upon arrival at the site, there they were: all the ridiculous "women's advertising" clichés you could imagine in your wildest feminine-products-commercial fantasies. But it wasn't a gag — not intentionally, anyway.
New York Times, April 20, 2009 — When Brian Gordon and his partners started ebeanstalk.com, which sells children’s learning toys online, they expected most of business to come from younger consumers starting families. But a recent customer survey found that up to 40 percent were actually older, mainly grandparents.
New York Times, April 14, 2009 — Kelly Peña, or “the kid whisperer,” as some Hollywood producers call her, was digging through a 12-year-old boy’s dresser drawer here on a recent afternoon. Her undercover mission: to unearth what makes him tick and use the findings to help the Walt Disney Company reassert itself as a cultural force among boys.
MediaPost Publications, April 14, 2009 — At a time when the online advertising world seems to be shifting from an era of measuring content to one that tracks the audiences that consume it, Quantcast is making a play to shift the focus again — this time with a decidedly brand-centric approach. Instead of aggregating audience impression data based on content, media outlets, or the profiles of individual or groups of consumers, the online audience measurement firm has introduced a product that pools it based on a brand's or a marketer's unique profile.
New York Times, March 26, 2009 — Americans yearn to be young. So it is little wonder that RealAge, which promises to help shave years off your age, has become one of the most popular tests on the Internet.
According to RealAge, more than 27 million people have taken the test, which asks 150 or so questions about lifestyle and family history to assign a “biological age,” how young or old your habits make you. Then, RealAge makes recommendations on how to get “younger,” like taking multivitamins, eating breakfast and flossing your teeth. Nine million of those people have signed up to become RealAge members.
But while RealAge promotes better living through nonmedical solutions, the site makes its money by selling better living through drugs.
Pharmaceutical companies pay... continue reading
New York Times, March 8, 2009 — IS being leader of the Free World while the global economy is melting and the country is at war stressful enough to turn President Obama’s hair gray after just 44 days?
Perhaps, but there may be a much simpler, if more quotidian, explanation. Middle age.
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