Four Strategies for Beleaguered Banks†

Financial-Services CMOs Need to Make Their Cases With Courageous Marketing Plans

Advertising Age, January 9, 2009 — There's an old British saying that where there's muck, there's brass. Right now the muck is the financial-services industry, and the brass is the massive opportunity in this $10 billion category for groundbreaking branding and marketing — one that rivals the defining of the dot-com era. Financial services, once one of America's most admired and valuable industries, has lost its luster and international standing, creating a multibillion-dollar brand vacuum.

Hanging Out at a Mall for the Holidays

New York Times, October 30, 2008 — THOUGH many retailers are closing and cutting back, Teen Vogue is taking its franchise to the mall.

The magazine is opening a store, called the Teen Vogue Haute Spot, in the Mall at Short Hills in New Jersey. But the magazine does not intend to sell merchandise.

Instead, the store will be a place for girls to relax, try on clothes and drink smoothies — all while marketers woo them.