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AUG 2008

A New Brand Identity in 9.69 Seconds

By Paul Schrimpf, August 27, 2008 — This year’s summer Olympics had a plethora of historical moments with many claiming it to be the most watched games in history. The host country of China made a statement to the world both with its opening and closing ceremonies, and its gold medal count. Michael Phelps set a new Olympic record, winning 8 gold medals. The China versus USA basketball game was the most watched basketball game of all time. And with a time of 9.69 seconds, Puma solidified a new brand identity.

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Category: Brand
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APR 2008

Tension Over Sports Blogging

Tension over sports blogging is one of the strains between sports franchises, leagues and reporters to have emerged during the digital age.

New York Times, April 21, 2008 — Recently in Dallas, more than an hour before game time, Mark Cuban, the owner of the Dallas Mavericks, was in the locker room grinding on the Stairmaster, surrounded by several reporters — their microphones deployed, heads tilted away to avoid flying droplets of sweat.

A reporter for The Dallas Morning News, who writes a blog, asked Mr. Cuban about a bruised Dirk Nowitzki, referring to the star power forward as a “warrior” for his willingness to play while injured.

“We’re not trading him to the Warriors,” said Mr. Cuban. “Bloggers might make that point.”

The comment was a bit of word play, but it illustrates how Mr. Cuban, a prolific blogger himself, feels about some of the bloggers who cover his team.

Category: Marketing
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