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USA Today, November 25, 2008 — As cash-strapped General Motors (GM) looks for ways to slice expenses, it's parting ways with long-time pitchman Tiger Woods.
The ailing auto giant said Monday that it will end its nine-year relationship with the world's No. 1 golfer Dec. 31. Woods' contract with GM was set to expire Dec. 31, 2009.
Marketing Daily, November 12, 2008 — Food scientist, commentator, author, celebrity chef and TV personality Alton Brown has now added "Polyphenol Pro" to his long list of titles.
Brown, well-known from his Food Network roles on "Good Eats" and "Iron Chef," has become the new face of Welch's 100% Grape Juice--as the brand steps up its year-old health-oriented marketing push to zero in on the specific benefits of the polyphenol antioxidant found in its product.
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