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AUG
27
By Paul Schrimpf,
August 27, 2008 —
This year’s summer Olympics had a plethora of historical moments with many claiming it to be the most watched games in history. The host country of China made a statement to the world both with its opening and closing ceremonies, and its gold medal count. Michael Phelps set a new Olympic record, winning 8 gold medals. The China versus USA basketball game was the most watched basketball game of all time. And with a time of 9.69 seconds, Puma solidified a new brand identity.
That’s right —... continue reading
MAR
18
Star Breaks New Single Globally Through Appearance in Hair-Care Commercial
Advertising Age,
March 18, 2008 —
Madonna debuts her new single "4 Minutes (to Save the World)" in a new Sunsilk commercial that hits the screens around the world today. The song, produced by Timbaland and featuring Justin Timberlake, is from the singer's forthcoming album, "Hard Candy," due April 29...This is the first time that a music-brand partnership of this magnitude has been seen with a world-class megastar teaming up with a major marketer for a global launch.
NOV
2007
Rapper Replaces Magic Johnson as Brand Eyes Younger Consumers
Advertising Age,
November 13, 2007 —
DETROIT (AdAge.com) — Goodbye, Magic Johnson. Hello Common.
Ford says Grammy winner Common appeals to consumers in their late 20s to mid 30s.
Lincoln has ended its three-year relationship with NBA-star-turned entrepreneur and teamed with hip-hop artist Common to reach African Americans. In a deal announced at the Los Angeles Auto Show, Ford Motor Co. said the celeb will mainly plug the Lincoln Navigator luxury SUV in ads across a variety of media, at events and online.
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