Kiva Launches Facebook Campaign Using New Marketing Tool, Involver

ReadWriteWeb, July 10, 2008 — Kiva.org is the world's first person-to-person lending web site that helps empower entrepreneurs in the developing world by connecting them with others who lend them small amounts of money called "micro-payments." Founded in 2005, the site now connects lenders in 70+ countries with business owners in 43 developing countries and works with 89 microfinance partners. Now Kiva is tapping into the power of Facebook to attract new members to their cause.

Ads Give Moviegoers Chance to Interact†

How brands use games, polls and other social elements to engage passive audiences

Adweek, June 30, 2008 — NEW YORK Cinema is the oldest mass audio-visual medium. It is also as passive as media consumption gets. The imaginative application of — you guessed it — digital technology by marketers may change this. A deal struck earlier this month between Verizon Wireless and cinema-advertising network Screenvision combines mobile and social-networking applications to test an interactive polling program in American movie theaters.

Facebook Set to Introduce Major Ad Play†

Social Network Could Unveil 'SocialAds' at NYC Event Next Month

Advertising Age, October 24, 2007 — The invitation, sent to advertisers and agencies in New York, arrived carved onto a Lucite brick.

You are invited to a discussion with Mark Zuckerberg and the Facebook executive team as we unveil a new way of advertising online."