You can also browse all topic tags.
New York Times, April 17, 2008 — IN the realm of perfume, one man’s pudding is the next man’s tar. That the reaction to a fragrance can be visceral, and personal, is not news to Luca Turin, who over the years has inhaled and critiqued hundreds of scents. In assessing them, Mr. Turin, a scientist and fragrance expert, makes no attempt to hide his partisanship.
eMarketer, April 7, 2008 — According the Edelman “Trust Barometer,” consumers feel the most credible source for information about a company—and by inference, products— is a “person like themselves.” Now with social shopping sites, product blogs and online ratings and reviews, consumers have the means to communicate their opinions about products and companies to tens of thousands of other consumers “like themselves” at a critical point in the sales cycle—the beginning.
† Access to articles with this symbol may require a subscription.
