You can also browse all topic tags.
MarketingVox, May 19, 2008 — Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.
eMarketer, April 15, 2008 — These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support.
Here are a few examples of how brands and consumers are working together online:
Advertising Age, March 19, 2008 — When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using technology to promote product sampling. In some cases, these technologies can be considered media in their own right.
Marketing News, February 14, 2008 — Packaged goods giant Mars will become the first advertiser to sell actual products on Facebook, a move aimed at building the commercial credentials of the social network. The deal follows the recent backlash around the launch of Facebookâs Beacon, an advertising platform that allowed brands to pump ads without user consent. Facebook was forced to change the service to include an opt-in element.
† Access to articles with this symbol may require a subscription.
