Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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AUG 28

The New Standard In Advertising In A Social Media World

MediaPost Publications, August 28, 2008 — What started out in 2003 as simple community-based Web sites and tools for sharing information with friends, social media has grown into a phenomenon of epic proportions with the monumental success of sites such as YouTube, Bebo, Flickr, Digg and a myriad of others.

Earlier this month, ComScore reported that over half a billion people worldwide hang out on social networks. That translates into two-thirds of all Internet users. And half of those, about 250 million people, call Facebook and MySpace home.

Categories: New Media Marketing, Marketing Effectiveness
Tags: Social Brand Loyalty, social media
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