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Advertising Age, March 16, 2009 — Pop quiz: Who has the most popular page on Facebook? Barack Obama. Who's second? Coca-Cola. Yes, sugared water runs second only to the leader of the free world. Who was it again that said people don't want to be friends with brands?
MediaPost Publications, August 28, 2008 — What started out in 2003 as simple community-based Web sites and tools for sharing information with friends, social media has grown into a phenomenon of epic proportions with the monumental success of sites such as YouTube, Bebo, Flickr, Digg and a myriad of others.
Earlier this month, ComScore reported that over half a billion people worldwide hang out on social networks. That translates into two-thirds of all Internet users. And half of those, about 250 million people, call Facebook and MySpace home.
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