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MAR 16

How Two Coke Fans Brought the Brand to Facebook Fame

Soda Has Most Popular Page After President, in Collaboration Between Creators and Marketer

Advertising Age, March 16, 2009 — Pop quiz: Who has the most popular page on Facebook? Barack Obama. Who's second? Coca-Cola. Yes, sugared water runs second only to the leader of the free world. Who was it again that said people don't want to be friends with brands?

Category: Marketing
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AUG 2008

The New Standard In Advertising In A Social Media World

MediaPost Publications, August 28, 2008 — What started out in 2003 as simple community-based Web sites and tools for sharing information with friends, social media has grown into a phenomenon of epic proportions with the monumental success of sites such as YouTube, Bebo, Flickr, Digg and a myriad of others.

Earlier this month, ComScore reported that over half a billion people worldwide hang out on social networks. That translates into two-thirds of all Internet users. And half of those, about 250 million people, call Facebook and MySpace home.

Category: Marketing
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