GMA Study: Shopper Marketing Still Siloed

MediaPost Publications, November 3, 2009 — Shopper marketing continues to grow in importance for CPGs and retailers, but its effectiveness is being limited by insufficient integration with out-of-store marketing and media channels, according to a new study from the Grocery Manufacturers Association, Booz & Company and SheSpeaks.

Cut the Mustard

Red Dot Square uses virtual reality to reinvent the center of the store

Hub, December 1, 2008 — Yes, it is critically important to understand how the mindset of the shopper is different from that of the consumer. But we must not forget that the shopper and the consumer is the same person. The greatest challenge of shopper marketing is, in fact, connecting the shopper experience to the consumer experience. The most important insight of all is how shoppers plan to use what they buy once they’re back home, once again living their lives as consumers.