Boost Your Brand by Understanding the Path to Purchase†

To Win Customers, Create a Shopper-Insight Team and Turn That Research Into Strategy

Advertising Age, September 21, 2009 — It doesn't matter much which marketing publication you pick up or which industry trend piece comes across your desk, it is simply impossible to miss the constant attention being paid to shopper marketing these days.

No one should be surprised. With 72% of shoppers deciding what to buy in-store, the marketing world is acutely aware of the importance of the "last mile" and the ultimate moment of truth.