Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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Articles tagged with Sampling:

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MAY 12

Sampling: The New Mass Medium†

Tactic Has Won Over Likes of Starbucks, McD's and Morphs Into Big 'Event'

Advertising Age, May 12, 2008 — One of marketing's oldest and least glamorous practices — doling out free product — has come a long way from the gray-haired ladies in the supermarket aisle. No longer the province of marketers who can't afford to buy mass media, deep-pocketed giants from McDonald's to Starbucks, Coca-Cola and Dunkin' Donuts are adopting sampling on a grand scale, turning it into a media event — and, in some cases, the media buy.

Category: Marketing Strategy
Tags: McDonald's, Event & Experiential Marketing, Sampling
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JUN 2007

Give It Away: Fast Feeders Favor Freebies†

Giants Run Out of Places to Build, Use Sampling to Fuel Same-Store Growth

Advertising Age, June 18, 2007 — These days, it seems as if restaurants are literally giving away the store. After years of trying to wean themselves off deep discounting that cheapens brands and conditions consumers to look for deals, Starbucks, McDonald's and a host of others are doling out free product, no strings attached.

Category: Marketing Strategy
Tags: Marketing Tactic, Sampling
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