Ben & Jerry's Tries New Recipe for Store Design†

Brandweek, April 25, 2009 — Whether a person’s palate leans more toward Cherry Garcia or Stephen Colbert’s Americone Dream, Ben & Jerry’s gets the majority of its sales from prepacked pints sold at stores. Not that its parlors are a drip in the bucket. With 500 stores—250 in the U.S.—the Unilever brand with the Yasgur’s-farm-raised, do-good hippie vibe needed to revisit its roots so its cones wouldn’t get short shrift.

Cut the Mustard

Red Dot Square uses virtual reality to reinvent the center of the store

Hub, December 1, 2008 — Yes, it is critically important to understand how the mindset of the shopper is different from that of the consumer. But we must not forget that the shopper and the consumer is the same person. The greatest challenge of shopper marketing is, in fact, connecting the shopper experience to the consumer experience. The most important insight of all is how shoppers plan to use what they buy once they’re back home, once again living their lives as consumers.

Best Buy Launches Store For and By Women

Springwise Newsletter, October 7, 2008 — Reflecting the fact that women make the majority of consumer purchase decisions these days, a number of companies have begun exhibiting signs of female fever, as our sister site trendwatching.com would put it. We've already covered instances in the automotive, construction and transportation industries, to name a few, and now consumer electronics giant Best Buy appears to have succumbed as well.

This past weekend Best Buy opened a new store in Aurora, Colo., that was designed with women in mind. Specifically, the company asked 40 local female customers and its own Women’s Leadership Forum—or WoLF pack—to participate in the design of the new store.