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MarketingVox, May 19, 2008 — Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.
Advertising Age, March 19, 2008 — When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing experiences. And marketers are experimenting with morphing circulars into mobile formats, implementing social media into in-store experiences and using technology to promote product sampling. In some cases, these technologies can be considered media in their own right.
Associated Press, November 23, 2007 — Not a cash register is in sight. The electronics on display are all powered up and ready for use. Personal trainers, specialists and newly minted concierges in aqua blue shirts make the Apple Store feel part salon, part Internet cafe — just without the espresso. Over the past year, Apple Inc. has revamped its 201 stores, changing the layout, adding services and increasing its staffing. The "concierge" service that Apple launched last week is only the latest initiative designed to draw more visitors and bolster already record-breaking sales.
New York Times, June 17, 2007 — Since the inception of the Web, online commerce has enjoyed hypergrowth, with annual sales increasing more than 25 percent over all, and far more rapidly in many categories. But in the last year, growth has slowed sharply in major sectors like books, tickets and office supplies.
DMNews, May 16, 2007 — Federated Department Stores has taken a stake in The Epicenter Collection, the new mall concept designed to showcase catalogers, e-tailers and individual brands. Gordon Group Holdings, which first developed The Epicenter Collection several years ago, announced yesterday that Federated has leased a former Lord & Taylor store in Delaware to Epicenter in exchange for an equity interest in the company.
eMarketer, April 9, 2007 — Online merchants convert an average of 2%-3% of their site visitors into buyers, according to the e-tailing group's "Sixth Annual Merchant Survey." That's about the same as last year. And the year before that. The group says that driving the right customers to sites and increasing sales and retention all require more targeted tactics every year.
New York Times, April 6, 2007 — Nicola Bulgari entered his Manhattan office like he owned it, which, of course, as the grandson of Sotirio Bulgari, the great Roman jeweler, he did. In the big room, whose windows overlook Tiffany and Vuitton, almost everything looked fairly old, at least since the last generation, including the portrait of his father leaning against the wall, still unhung. Only a new white sofa stuck out. It did not match his sensibility.
BusinessWeek, April 2, 2007 — Bloomingdale's Inc. (FD ) is pursuing "yummy mommies." That's what the chain has dubbed the stylish 35-to-45-year-olds it's courting with a store-within-a-store boutique called Quotation. These women may have gone up a size post-baby but are adamant that motherhood is not synonymous with looking matronly. Other retailers have tried and failed to win over this elusive demographic. In January, Gymboree Corp. (GYMB ), known for its children's clothing, shuttered Janeville, its brand for women in their mid-30s and older. Soon after, Gap Inc.
McKinsey Quarterly, April 1, 2007 — Rather than use slow, expensive, and risky pilot projects to assess in-store marketing programs, one consumer goods manufacturer is taking advantage of shopping-simulation technology to test ideas more rapidly.
Wall Street Journal, March 27, 2007 — When Samsung went searching for a U.S. retail partner to showcase one of its two specially made 80-inch, $150,000 plasma TVs, it didn't tap any of the big national names like Best Buy Co. or Circuit City Stores Inc. Instead, it picked a family business with a single suburban Chicago store: Abt Electronics.
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