Articles tagged with reputation management:
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JUL
29
Monitoring the Web conversations, interacting with customers and honing your technical know-how can help your business get ahead.
New York Times,
July 29, 2009 —
Your customers are talking about you — and the whole world is listening.
Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance.
How do you manage your reputation when everybody is a critic?
MAY
11
Oil Giant Hired Former CNN Reporter to Rebut Report on $27 Billion Lawsuit
Advertising Age,
May 11, 2009 —
Like any smart company facing the threat of having to pay out the most costly environmental lawsuit in history — $27 billion — and contending with a "60 Minutes" report on the case that won't aid its argument in any way, Chevron has gone on a public-relations offensive. But the twist in its strategy is that it enlisted a former CNN reporter to rebut the news magazine's report by creating a near identical report that lays out the oil giant's side of the story.
MAY
11
New York Times,
May 11, 2009 —
What did Chevron do when it learned that “60 Minutes” was preparing a potentially damaging report about oil company contamination of the Amazon rain forest in Ecuador? It hired a former journalist to produce a mirror image of the report, from the corporation’s point of view.
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DEC
2008
By Aneysha Pearce,
December 2, 2008 —
Recently, McDonald’s staved off a boycott by a Christian family advocacy group for its support of the National Gay and Lesbian Chamber of Commerce. In Evanston, IL, the Cinemark theater wasn’t able to escape the outrage from the gay and lesbian community, whose local members picketed Nov. 22 and 23 over the chain’s CEO’s financial support of California’s Proposition 8 campaign.
These are the kinds of situations dreaded by businesses that keep a close eye on reputation management. How... continue reading
NOV
2008
Marketing Charts,
November 10, 2008 —
Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute.
NOV
2008
To Protect Their Reputations, Some Companies May Have to Buy Up Millions of Dollars of Web Sites With Suffixes Like '.bank'
Wall Street Journal,
November 4, 2008 —
Worried about having to shell out millions of dollars to protect their brands, several major companies are protesting the launch of a slew of new top-level domains — the suffixes like ".com" that appear at the end of Web-site names.
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