Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›

Articles tagged with Reputation:

You can also browse all topic tags.


JUL 1

Filtrbox: The Latest Reputation Management Tool

MediaPost Publications, July 1, 2008 — Dealing with dozens of feeds from hundreds of Web sites, social networks and blogs may be par for the course when it comes to the new practice of brand reputation management. But online strategists have a slew of new media monitoring tools at their disposal.

Boulder, Colo.-based Filtrbox joins Trackur, Snydey Web and Google Trends as the latest entrant to the space, offering an application that aims to make aggregating, sorting through and sharing online information cheap and simple.

Comments: none yet — add yours
JUN 23

America Has Spoken: In Google We Trust

Harris Poll Has Search Giant No. 1 in Reputation; J&J, General Mills and Berkshire Hathaway Make Top 10

Advertising Age, June 23, 2008 — The most reputable company in America: Google, which toppled Microsoft from the top perch in the 2007 Harris Interactive Reputation Quotient study released today — and sent it tumbling all the way down to No. 10.

But what should be even more eye-opening to the companies rounding out the top 10 — which include Johnson & Johnson and General Mills — and the rest of the list is that Google's victory shows that a company that spends nothing on advertising can still be the most positively perceived by consumers.

Category: Brand Strategy
Comments: none yet — add yours
APR 2

McDonald's Wants to Clear Its Food Rep

New Campaign With Strong Digital Push Addresses Quality of Menu Items

Advertising Age, April 2, 2008 — McDonald's Corp. has set out to dispel some myths about ingredients and preparation as part of a yearlong food-credibility campaign.

We've been hearing over the years that consumers have some misperceptions about the quality of our food at McDonald's," said Molly Starmann, director-U.S. marketing, at the chain. "In 2008 we're engaging in a conversation with our guests because we feel it's important for them to know the truth about our food."

Category: Brand Strategy
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.