Who Served Up the Better Coffee Media Strategy in 2008?†

Optimedia's Antony Young Compares Dunkin' Donuts and McDonald's

Advertising Age, January 26, 2009 — Antony Young

We know the recession is hurting purchases of big-ticket items such as cars and flat-screen TVs, but even life's seemingly small luxuries, such as that morning latte, are being hit hard. Indeed, an Advertising Age study found that 60% of Americans have scaled back from premium coffees in the past six months, with the mighty Starbucks experiencing a flattening of its froth. Enter Dunkin' Donuts and McDonald's, which both upped their coffee-marketing efforts in 2008, hoping to steal some of Starbucks' share.