Search for new slogan prompts anger and outrage as city hall looks to rebrand Calgary again in the m

Calgary Sun, March 30, 2009 — Calgary: It's Close to Banff.

If attracting tourists, workers and investors to Calgary really is the goal, why not call a spade a spade?

You'd avoid wasting piles of cash on a vague slogan, and you'd avoid the storm of controversy brewing at city hall over more pointless spending during an economic slump.

The Corn Belt: Farmers All Ears to Branding?

Brandchannel.com, January 21, 2008 — Corn from the US Corn Belt accounted for 70 percent of world corn exports in 2006. Furthermore—driven by US legislation requiring that the amount of corn-derived ethanol added to the nation’s motor vehicle supply double by 2012—the acreage of corn planted in the US reached a 63-year high in 2007. But with more US corn being diverted to ethanol production and away from food and feedstock for animals, global market dislocations have begun to show up.

The corn industry, indeed, is undergoing a transformation. The price of corn was up nearly 20 percent in 2006, and global sugar prices reached a 25-year high reflecting a shortage of high fructose corn syrup. Meanwhile, escalating international corn prices led to a tripling of the price of tortillas in... continue reading