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JAN
2007
Global: Bow to Your Google
Brandchannel.com,
January 29, 2007 —
Google hogged technology headlines and spread its ubiquity (which is a nice way of saying "world dominance") throughout 2006. The dust barely cleared on its US$ 900 million deal with News Corporation to provide service to sites such as MySpace when it purchased video site and workplace time-waster (as well as third-place finisher) YouTube for $1.65 billion.
DEC
2006
Survey, in collaboration with Brandweek magazine, names best and worst brand extensions in 10 popular categories
TippingSprung,
December 21, 2006 —
Results from TippingSprung’s third annual survey of brand extensions, produced in collaboration with marketing newsweekly Brandweek, revealed which extensions are most effective, which have potential to dilute the brand, and what makes some brands more extendible than others. Major trends in brand extensions were also uncovered.
NOV
2006
Marketing 50 Report
Advertising Age,
November 14, 2006 —
That's Toyota in Detroit's rear-view mirror, and it's closing fast with a lineup of vehicle designs, advertising campaigns and promotional strategies that have made it a hit with American consumers as well as Advertising Age's 2006 Marketer of the Year
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