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Financial Times, March 21, 2006 — LUXURY BRANDING: A new 'ready-to-wear' space at London's Harrods breaks one of the brand's cherished commandments
Marketing Week, January 26, 2006 — Marks & Spencer looks set to roll out its Simply Food offering at about 300 BP petrol stations across the UK
Knowledge@Wharton, January 1, 2005 — As the notion of luxury changes, marketers of high-end products are wrestling with the challenge of maintaining brand exclusivity while reaping higher sales, according to executives who spoke on a panel titled, "The New Luxury: Balancing Volume vs. Elite" during Wharton's Marketing Conference.
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