Monster Goes Small While Amp Goes Big†

Brandweek, February 14, 2009 — Monster Goes Small While Amp Goes Big

Feb 14, 2009

Can the Chevy Volt Save GM?

Take a closer look at the plug-in electric vehicle GM hopes will kick-start a much-needed turnaround

BusinessWeek, October 29, 2008 — Far away from the complex merger negotiations and dicey political maneuvering (BusinessWeek.com, 10/28/08) that promise to reshape America's largest automaker, General Motors (GM), design director Bob Boniface is coolly contemplating the company's future.

The Volt is probably GM's last, best hope for the future and certainly its most significant upcoming vehicle. A plug-in electric car with an onboard gas-burning engine that can recharge the vehicle's batteries, the Volt has to affirm the company's ability to innovate and, eventually, create a financial foothold from which the battered automaker can begin to turn itself around.