Wal-Mart Gives Its Store Brand a Makeover

Wal-Mart is changing the formula for many of its Great Value products, adding new items and rolling out updated packaging

BusinessWeek, March 16, 2009 — Wal-Mart Stores (WMT) has completely overhauled its oldest and biggest store brand, a move likely to send shock waves through the ranks of branded grocery manufacturers around the globe.

Cruzan Channels St. Croix For New Rum Bottle Design†

Brandweek, November 12, 2008 — With its sales already cruising, Cruzan Rum wanted to make its packaging look more upscale, real and self-assured. At the same time it did not want to come across as superficial or pretentious. The new look needed to tell the story of 250 years of rum craftsmanship, eight generations of family dedication and the warm and vibrant spirit of the Caribbean island of St. Croix. The rallying cry for the redesign was "real from within."

Thinking by Design†

Brandweek, November 2, 2008 — While marketers have appreciated the value of distinctive design for some time now—at least since Apple and Target started making it a key differentiator about a decade ago—design thinking is something else. The premise is that if you tap a designer, or a designer's problem-solving approach, to tackle standard business problems, you will get game-changing results.