Levy, Clift Warn Mag Execs to Innovate Before It's Too Late†

At FIPP Gathering, the Publicis Chief and Unilever CMO Urge Industry to 'Shatter Traditional Standpoints'

Advertising Age, May 5, 2009 — Unilever Chief Marketing Officer Simon Clift and Publicis Groupe CEO Maurice Levy gave a stark warning to an international gathering of magazine publishing executives today, urging the industry to innovate and to be more creative. The addresses to the FIPP World Magazine Congress come as the magazine business endures the most calamitous period in its history, thanks to the breakdown of print advertising and publishing companies' struggles in grabbing a piece of the growing digital pie.

The Future of Major Ad Spending

KenRadio, October 29, 2008 — World ad spending is expected to grow 4.3% in 2008 and 4.0% in 2009, these numbers are significantly lower than June forecasts, which were 6.6% and 6.0%, respectively, and are the result of the recent and widespread shocks in world financial markets, according to Zenith Optimedia.