| Home | Business | Brand | Marketing | Innovation | Design |
You can also browse all topic tags.
Marketing Daily, December 8, 2008 — J.M. Smucker Co., which completed its acquisition of Folgers from Procter & Gamble in early November, is coming out of the gate aggressively by announcing pricing reductions on the brand.
New York Times, November 5, 2008 — Delta Air Lines, the nation’s biggest carrier, said Wednesday that it would charge some passengers to check their first bag, but that it was eliminating the fuel surcharges to book tickets using frequent-flier miles. It said it was adopting the fee as it matches its policies with Northwest, with whom it merged last week.
BusinessWeek, October 29, 2007 — It's one of the enduring oddities of American retailing: car dealers haggling over price with their customers. There's history here, of course. People bargained over horses. And since the proud beasts gave way to the horseless carriage, hardball negotiating between buyer and seller has continued on the car lot. The practice allowed salesmen (and most of them were men) to bamboozle naive buyers with a blizzard of negotiating tactics and generate outsize commissions. But dealers paid a price: The car salesman became one of the least trusted people in town.
Now, some dealers are beginning to dump haggling
Advertising Age, October 11, 2007 — TV ads really do reduce sensitivity to price differences, particularly when consumers are frequent buyers in a category, according to new research from the Apollo pilot project, which is tracking consumers' media and shopping habits.
The study by Apollo, which combines media-exposure data collected from consumers using Arbitron's Portable People Meters with purchase data culled from Nielsen Co.'s ACNielsen Homescan consumer panel, found exposure to TV ads decreases consumers' tendency to react to price changes.
New York Times, July 14, 2007 — Drug companies like to say that their most expensive products are fully worth their breathtaking prices. Now one company is putting its money where its mouth is — by offering a money-back guarantee.
Johnson & Johnson has proposed that Britain’s national health service pay for the cancer drug Velcade, but only for people who benefit from the medicine, which can cost $48,000 a patient.
Wall Street Journal, March 29, 2007 — Many Canadian air travelers are "willingly" paying more than the lowest fare amid an unprecedented travel boom, Air Canada's chief executive said. Speaking to an industry conference, Montie Brewer said 48% of all passengers who flew on Air Canada in the fourth quarter last year bought one of the higher-priced tickets even though a lower-priced one was available.
Marketing Week, March 23, 2006 — Supermarket price promotions are used in various ways to build brands, but, as Sainsbury's has found to its cost, return on investment can take a long time
† Access to articles with this symbol may require a subscription.