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Wall Street Journal, February 6, 2009 — A recession may not seem the optimum time to launch a high-end vodka. But Patrón Spirits Co. is introducing its new Ultimat brand despite a downturn in the premium-liquor market.
Financial Times, February 5, 2009 — For the biggest makers of consumer goods, the past decade has been dominated by “must-have” brands . Owners of recognisable products such as Dove shampoo (Unilever) and Gillette razors (Procter & Gamble) can charge premium prices. Shoppers in the boom years have been happy to spend more on toothpaste that helps whiten teeth or dishwashing tablets that add sparkle to wine glasses.
Time, January 21, 2009 — As Barack Obama's phenomenally poised, incredibly adorable daughters smiled and waved for the cameras at the Inauguration, J. Crew got a spot on the world's biggest showroom floor. The preppy, upscale retailer was quite happy to spread the word on Tuesday that Malia Obama, 10, and her sister Sasha, 7 (or Radiance and Rosebud in Secret Service parlance), were decked out in J. Crew's children's line, called Crewcuts, for the big event. Malia wore a deep periwinkle blue coat to her dad's swearing-in, while Sasha went for an orange-and-pink combo. Fashionistas raved about the color schemes. "We are honored to be part of such a momentous occasion in both history and fashion," said Jenna Lyons, J. Crew's creative director.
Brandweek, November 12, 2008 — With its sales already cruising, Cruzan Rum wanted to make its packaging look more upscale, real and self-assured. At the same time it did not want to come across as superficial or pretentious. The new look needed to tell the story of 250 years of rum craftsmanship, eight generations of family dedication and the warm and vibrant spirit of the Caribbean island of St. Croix. The rallying cry for the redesign was "real from within."
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