Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

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FEB 19

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008

Marketing Charts, February 19, 2008 — Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa’s annual survey of ad:tech attendees. Marketers also report strong ROI from paid search and direct email from rented lists, albeit less so than last year.

Category: Marketing Strategy
Tag: Planning
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JUL 2007

Account Planners at a Crossroads†

Former Agency Rock Stars Scramble to Keep Up With Fast-Changing Media

Advertising Age, July 30, 2007 — Pity the poor account planner.

Not long ago, planners were the undisputed rock stars of the agency business. But they're now mere mortals in "the middle of the maelstrom of everything going on — what communication, what media, how to compete and how to become versed in multimedia."

Categories: New Media Marketing, Marketing Strategy
Tag: Planning
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