ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008

Marketing Charts, February 19, 2008 — Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa’s annual survey of ad:tech attendees. Marketers also report strong ROI from paid search and direct email from rented lists, albeit less so than last year.

Account Planners at a Crossroads†

Former Agency Rock Stars Scramble to Keep Up With Fast-Changing Media

Advertising Age, July 30, 2007 — Pity the poor account planner.

Not long ago, planners were the undisputed rock stars of the agency business. But they're now mere mortals in "the middle of the maelstrom of everything going on — what communication, what media, how to compete and how to become versed in multimedia."