Seminoles strike up a deal with N.Y. Yankees for chain of steakhouses

Sun Sentinel, June 18, 2008 — Take me out to the ballgame. And pass the baked potato.

The Seminole Tribe of Florida and the New York Yankees are teaming up on a chain of high-end steakhouses, the first expected to open next spring at the new Yankee Stadium in the Bronx. The Seminoles will also build a 7,000-square-foot Hard Rock Restaurant in the stadium, executives from the tribe and the team said Wednesday.

It may seem like the oddest New York pairing since Liza Minnelli and David Gest, but it underscores the increasing clout and world recognition of the Hollywood-based tribe. In 2006, the Seminoles used their casino fortune to purchase the Hard Rock Hotel and Restaurant chain for $965 million, and they have since expanded its global footprint.

Seventeen, Dove Team for 'Body Peace Project'†

Girls Asked to Sign Pledge to Not Hate Their Shapes

Advertising Age, October 9, 2007 — NEW YORK (AdAge.com) — Seventeen magazine may still be pretty obsessed with appearance — recent issues delivered dozens of tips on manicures, shopping and flawless skin — but under Editor in Chief Ann Shoket, the November issue is introducing a "Seventeen Body Peace Project" to help girls appreciate their shapes and stop stressing over the beauty industry's preferred standards. And she's getting some help from Unilever's Dove, a brand whose most recent viral video chronicles the damaging effect of unrealistic media images on young girls.

'Prison Break' Helps Sell Toyota in TV Guide†

Artist That Created Show's Jailhouse Tattoos Draws a Yaris

Advertising Age, October 2, 2007 — NEW YORK (AdAge.com) — When the new issue of TV Guide reaches newsstands Oct. 4, readers will find a 16-page booklet devoted to Fox's "Prison Break" series inside, including a pair of ad spreads capitalizing on a plot point to sell the Toyota Yaris.

The ads are the latest examples of advertising designed to break out by leveraging one brand to promote another — and the creative contributions from magazine publishers that once came exclusively from ad agencies.

Thinking Simple At Philips

BusinessWeek, December 11, 2006 — A panel of outside experts is helping the electronics giant reinvent itself

Bet on Ultimate Trifecta†

Wall Street Journal, February 1, 2006 — Everyone knows KFC, Pizza Hut and Taco Bell, but hardly anyone knows Yum Brands, their publicly traded parent company. To fix its identity problem, Yum is off to the races.

John Deere Homes add new wrinkle

Associated Press, June 24, 2005 — evelopers building a slice of suburbia in the piney woods here have partnered with tractor-builder John Deere in an unusual marketing deal they both hope will lead to improved sales.

Why Chinese Thinkpads seem hip†

Wall Street Journal, December 10, 2004 — Eric S. Raymond has been a loyal user of International Business Machines Corp.'s ThinkPad laptop computers since his Vaio laptop from Sony Corp. fell apart.

Why Consumers hate mergers

BusinessWeek, December 6, 2004 — A study commissioned by BusinessWeek shows it can take companies years to turn bad feelings — and profits — around.