Articles tagged with Partnership Branding:
You can also browse all topic tags.
AUG
2007
Is It Too Upscale for Stores, Not Enough for Designer? A Leaf From 'Wizard of Oz'
Wall Street Journal,
August 1, 2007 —
Kohl's this week marks its first big push into the high-fashion arena by unveiling an advertising campaign for its new "Simply Vera Vera Wang" line of clothing, accessories and home products designed by Vera Wang, which will hit stores next month.
JUL
2007
Martha Stewart, KB Home Lure Buyers Despite Slump
Wall Street Journal,
July 11, 2007 —
All across the country, home builders are gasping for air as sales plunge, inventories rise and profits disappear. But in one small corner of the housing market, the sales picture is a little brighter: There is steady demand for houses designed in part by Martha Stewart and built by Los Angeles-based KB Home.
JUN
2007
Wall Street Journal,
June 11, 2007 —
Last spring, Macy's Inc. Chief Executive Terry Lundgren came up with an ambitious plan to display a massive new line of home goods produced exclusively by Martha Stewart: creating 3,000-square foot mock "homes" in key stores. Home builder KB Home planned to build the huge showcases inside Macy's stores in such cities as New York, Chicago and San Francisco.
But Macy's now has canceled the mock-home plan, citing a sharp decline in the housing market.
JUN
2007
Cabana Life Receives Exclusive Deal; Partner Gets Access to Consumer
Wall Street Journal,
June 5, 2007 —
Cabana Life LLC, a maker of ultraviolet-protective clothing, is less than two years old, posted revenue of just $250,000 last year and is barely a blip on the New York fashion scene.
Yet the start-up has scored a notable partnership with a $13 billion chemical giant, Huntsman Corp., whose products are included in apparel made by the likes of Polo Ralph Lauren and Patagonia.
APR
2007
With ever more retailers tapping fashion's biggest names, the once-hip strategy is becoming cliché and savvy designers are focusing on other markets
BusinessWeek,
April 9, 2007 —
When Matthew E. Rubel left his post as chairman and chief executive at upscale footwear label Cole Haan in 2005 for the chief executive position at low-end shoe store chain Payless ShoeSource (PSS), he faced the challenge of rejuvenating a company that had seen 10 years of flat sales. So within the first two months of his new role, he focused on tapping into a trend that's been gaining momentum since early this decade: high-profile, limited-edition collaborations between budget-friendly retailers and ultra-chic fashion designers who typically sell their clothes and accessories at tony department stores such as Neiman Marcus or Saks Fifth Avenue (SKS).
APR
2007
Armani in Dubai, Missoni in Kuwait, Bulgari in Milan—fashion houses are teaming up with Ritz, Marriott, and their ilk to provide luxury rooms with a label
BusinessWeek,
April 6, 2007 —
Coco Chanel, the late grande dame of French couture, said she didn't do fashion—she was fashion. An apt metaphor, perhaps, for the latest trend among the titans of fashion and luxury. No longer content merely to design haute couture and accessories, they are branching out into the "experience" business by lending their design style and brands to top-of-the-line hotels and resorts around the world. Love your outfit from Bulgari, Armani, Missoni, Versace, or Moschino? Now you can wear it in surroundings conjured up by the same designers.
MAR
2007
Brandweek,
March 14, 2007 —
Coca-Cola and L'Oréal are partnering to create a new health-and-beauty beverage to launch in 2008, sources said. Currently called Lumaé, the nutraceutical drink was trademarked as a tea-based ready-to-drink beverage by Coca-Cola's Beverage Partners Worldwide division.
MAR
2007
Financial Times,
March 13, 2007 —
Talk of London's Millennium Dome usually includes the phrase "white elephant". Given the controversy surrounding the landmark building, the decision of O2, the UK mobile phone network, to sponsor it seems something of a gamble.
FEB
2007
How Dwyane Wade of the Heat is rewriting the rules of sports marketing
BusinessWeek,
February 12, 2007 —
Practice is over at American Airlines Arena, and Dwyane Wade takes a minute to explain how he's putting his touch on a new mobile phone. The All-Star guard for the Miami Heat and a self-proclaimed budding businessman is helping wireless carrier T-Mobile USA Inc. (DT ) design a limited-edition Sidekick, the texting device/cell phone beloved by twentysomethings.
FEB
2007
DMNews,
February 2, 2007 —
The inevitable death of companies that do not evolve was the rallying cry of J.C. Penney chairman/CEO Mike Ullman, yesterday’s morning keynote speaker at Shop.org’s FirstLook conference.
next page ›
† Access to articles with this symbol may require a subscription.