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MediaPost Publications, October 28, 2009 — Poor package design is costing marketers more than $2 billion in U.S. sales as consumers are accidentally reaching for copycat house brands that are meant to look like the well-known branded products.
BusinessWeek, April 16, 2009 — In 14 years at PepsiCo (PEP), Massimo F. d'Amore has muscled through his share of tough jobs. In New York in 2000 he marshaled PepsiCo's successful takeover battle for Gatorade's parent company, Quaker Oats. In 2002 he boosted PepsiCo's sales and profits in Latin America even as the Argentine economy disintegrated. In the following years the Latin America operations grew faster than Coca-Cola's (KO).
Now, d'Amore (pronounced da-more-ay) is tackling his biggest challenge yet: shoring up PepsiCo's North American beverage business.
Wall Street Journal, April 2, 2009 — It's too easy to be green.
Recently, Kevin Owsley went searching for a reputable organization that could validate the eco-friendly traits of his company's carpet-cleaning fluid. But after canvassing a dozen competing groups hawking so-called "green certification" services — including one online outfit that awarded him an instant green diploma, no questions asked — he grew disillusioned about how meaningful any endorsement would be to his customers.
New York Times, February 25, 2009 — SORRY, men: Baked Lay’s are no longer meant for you.
Frito-Lay, a division of PepsiCo, is overhauling all of its calorie-conscious snacks to make them appeal to women, including the baked versions of Lay’s, Fritos, Ruffles, Doritos, Cheetos and Tostitos; Smartfood; Flat Earth; and its 100-calorie packages of snacks.
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