Belgian Retailer's Unique Billboard Buy Promotes Father's Day Deal†

Buy-One-Get-One-Free Offer Uses Different-Size Outdoor Ads for Dads and Sons

Advertising Age, February 8, 2007 — C&A was running a Father's Day promotion to encourage sons to purchase something a bit different for dad. The offer was that anyone who bought a T-shirt, swimming shorts or pajamas for dad got their own item, identical in every way but size, for free.

Garbage Trucks: the New Hot Spot for Advertisers†

Glad's New York Effort Results in Strong ROI, Other Marketers Take Notice

Advertising Age, January 31, 2007 — The garbage truck may have become the latest advertising vehicle of the future. Ads on New York garbage trucks have worked so well for the marketers of Glad trash bags — boosting the brand's market share by two percentage points in the city through December — that they're now looking to try the tactic elsewhere.

Billboards That Know You by Name

New York Times, January 29, 2007 — Each day, it seems, marketers go further in their quest to deliver messages so engaging and personalized that one cannot help feeling special. The latest step will be seen today in four cities when Mini USA begins delivering custom messages to Mini Cooper owners on digital signs the company calls “talking” billboards.

The Hottest Out-of-Home Technologies†

Ad Age's Abbey Klaassen Tells You How Once-Static Outdoor Is Now Truly Interactive

Advertising Age, October 2, 2006 — Outdoor is getting more inventive every day, thanks to technologies that allow the once static billboards to be truly interactive. With more cellphones now equipped with Bluetooth, consumers can request more information or download music, while "digital ink" lets marketers change their messages and video screens respond to a touch.

Street Stunts On The Digital Highway

BusinessWeek, September 11, 2006 — Marketers get lots of bang for the buck when gimmicks catch fire online