An Unwelcome Delivery

BusinessWeek, April 30, 2009 — Domino's Pizza has become the latest company to learn how quickly a brand can be tainted in a Web 2.0 world--and how important it is to monitor social media. On Apr. 13 a prank video made by two Domino's employees in North Carolina hit YouTube. In it, one of the pair sticks cheese up his nose and "sneezes" into a sandwich he's making--using that cheese. After Domino's learned (from a blogger) about the video, it issued a statement and created a Twitter account to answer questions. And in a YouTube message, Domino's USA President Patrick Doyle conveyed his outrage, announcing the impending arrest of the workers (who said they never delivered the befouled food), a scrubdown of the outlet, and extra vigilance in hiring.

Where Do the Best Ideas Come From? The Unlikeliest Sources†

Peers, Suppliers Can Spark Some Great Innovations for Marketers

Advertising Age, July 17, 2008 — There's a "secret sauce," as a friend would put it, to creating a recipe that works for serving up innovation success. But if businesses have trouble getting it quite right, it's because they're short on a critical ingredient: inspiration.

Dispelling the Myths about Open Innovation

Prophet, June 24, 2008 — When it comes to seizing the power of innovation to drive business growth, one of the best routes to success — based on practices of leaders on this front — is through Open Innovation. But while the concept is increasingly familiar and many organizations are eager to position themselves to harness its potential, considerable confusion exists around what Open Innovation is and what it isn’t.