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JUL
17
Peers, Suppliers Can Spark Some Great Innovations for Marketers
Advertising Age,
July 17, 2008 —
There's a "secret sauce," as a friend would put it, to creating a recipe that works for serving up innovation success. But if businesses have trouble getting it quite right, it's because they're short on a critical ingredient: inspiration.
JUN
24
Prophet,
June 24, 2008 —
When it comes to seizing the power of innovation to drive business growth, one of the best routes to success — based on practices of leaders on this front — is through Open Innovation. But while the concept is increasingly familiar and many organizations are eager to position themselves to harness its potential, considerable confusion exists around what Open Innovation is and what it isn’t.
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