As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers†

Best Buy, MasterCard Among Those Creating Their Own Content

Advertising Age, October 26, 2009 — At a time when earned media is so highly sought after by marketers due to its (relative) low cost and the credibility with consumers, brands that rely on it are faced with the growing challenge of finding news outlets for their messages.

Everybody Likes To Watch: 90% Of Young Adults Use Video-Sharing Sites

MediaPost Publications, July 29, 2009 — By mixing brain-eating aliens with the prospect of free network programming, Hulu's marketing efforts appear to be paying off as 35% of Web users now say they have viewed such content online.

By comparison, just 16% of Web users said they had watched or downloaded TV shows or movies in 2007, according to new data from the Pew Internet and American Life Project.

The Web Is Flat: Why Time Spent Online Is Leveling Off†

Forrester Survey Says Use of Internet Media Stayed Steady at 12 Hours a Week

Advertising Age, July 28, 2009 — Time spent with the internet, as it turns out, doesn't balloon indefinitely.

That might sound obvious, but this is the year web surfing leveled off at 12 hours a week after growing from less than six hours a week in 2004, according to Forrester's annual survey of more than 40,000 American consumers' self-reported media habits. The report, released Monday, also indicates relative stabilization in other media channels, most notably newspaper and magazine reading.