Articles tagged with online advertising:
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SEP
29
MediaPost Publications,
September 29, 2009 —
The Nielsen Company has been selected by UKOM, the UK Online Measurement body, as its official partner in creating the country's first online campaign planning tool.
Set to launch in January 2010, the UKOM Audience Planning System (APS) powered by Nielsen is intended to provide advertisers and agencies with the online reach and frequency metrics needed for media planning and buying.
JUN
17
CNNMoney.com,
June 17, 2009 —
Procter & Gamble Co. (PG) has once again turned to the soap opera genre to market its products, only this time the soap is online and the characters are in China.
Max Factor, a beauty brand that P&G is discontinuing in the U.S., is playing a central role in the firm's new marketing efforts in China. An online soap opera made by P&G's beauty and grooming group and Beijing Hachette Advertising Co. tells the story of two young, energetic professional women, Max Factor's target consumers in the country. And, of course, the show's characters use only P&G beauty products.
JAN
12
Only online video ad spending grew faster than search. Here’s why.
eMarketer,
January 12, 2009 —
Today's economic turmoil is tightening many ad budgets. Marketers are looking for the most effective use of their dollars. For Internet advertising, they look for performance-based advertising that is highly accountable—and that means search.
While eMarketer estimates show search ad spending rising steadily from $10.7 billion in 2008 to nearly $20 billion by the end of 2013, the fallout from economic problems is still buried in the data.
DEC
2008
MediaPost Publications,
December 4, 2008 —
Seeking to dispel the perception that online usage is rapidly overtaking traditional TV viewing, the two top researchers from Walt Disney Co.'s ESPN unit Wednesday unveiled the results of some new research indicating that multi-platform media usage is not a "zero sum" game, but is actually adding incremental impressions and new opportunities for people to consume media content - and for advertisers to reach them - in different places, and at different times. While that may not seem like a remarkable epiphany, the executives also showed that TV usage continues to grow, not decline, amid the expansion of online and mobile video platforms, and that there still is relatively little concurrent usage of those platforms. Most of it is incremental or additive and... continue reading
OCT
2008
New York Times,
October 29, 2008 —
“THUMBS up” and “thumbs down” ratings for commercials. Choose-your-own-advertisement options before shows begin. Interactive games during advertising breaks.
In the last year these online advertising innovations have been popularized by Hulu, the online video Web site that will celebrate its first anniversary on Wednesday. For all that has been written about Hulu’s easy-to-use, aesthetically pleasing interface, the advertising experience is equally important.
In the place of the long commercial pods that TV viewers have become accustomed to, only one ad is shown during each segment break on Hulu. Fewer ads make the ones on the site more memorable, Hulu executives say, allowing the site to charge higher prices for the ad units.
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