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AUG 17

Can Anyone Tap the $100 Billion Potential of Hyperlocal News?

Community-driven news services have been the next big thing online for years. Can The New York Times or AOL find the $100 billion local-advertising pot of gold?

Fast Company, August 17, 2009 — Outside the local train station, the Maplewood Civic Association maintains a bulletin board plastered with news of jazz festivals and yoga classes for this small, affluent New Jersey town. One day last winter, an unassuming new flyer appeared, nestled between ones hawking a fish tank and a drum set, titled, "Introducing the Local." The flyer describes the Local as "a community Web site by you and for these communities, mentored by The New York Times."

Category: Marketing
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JUN 1

News Flash From the Future: What Will Journalism Look Like?

Fast Company, June 1, 2009 — We asked the top media minds at global design and innovation firm IDEO (designer of the Apple mouse, consultant to Fortune 500 companies) to imagine: How will we get our news after the traditional model falls apart? Here's their answer.

Category: Innovation
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APR 6

Newspaper Publishers Really Need Some Kind of Innovation

At NAA: Wish They Could Party Like It's 1999, but It's 2009

Advertising Age, April 6, 2009 — Top newspaper publishers gathered here yesterday for the industry's big annual convention, a potentially grim affair set near the water in San Diego. If the setting seemed a bit sunny for the times, attendees pointed out at cocktails, remember that the convention booked the serviceable Manchester Grand Hyatt this year; the last time the Newspaper Association of America met in San Diego, it used the Hotel Del Coronado, a fancier nearby resort.

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JAN 5

The shape of things to come

The Guardian, January 5, 2009 — A self-confessed 'pretty unlikely early adopter', the digital guru Clay Shirky still proved to be uncannily prescient about the impact of the web - which is why Tom Teodorczuk is getting his media forecast for 2009

Category: Marketing
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MAY 2008

Why People Won't Pay for Online News the Way They Pay for HBO

Cable Offered Consumers a Better Product; What Are Newspapers Offering?

Advertising Age, May 13, 2008 — In The New York Times last Sunday, Frank Rich became the latest to argue that cable- and satellite-TV subscriptions should give hope to the newspaper industry, which has decided during this steep ad downturn that it wants to charge for some content it puts online.

Category: Marketing
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