Articles tagged with new media marketing:
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JUL
8
MediaPost Publications,
July 8, 2008 —
A day after officially announcing plans to provide so-called "total audience measurement index" or TAMI ratings, for NBC Universal's coverage of the 2008 Summer Olympic Games, Nielsen Co. today released the first comparable audience estimates across three "screens:" TV, the Internet and mobile devices, and the findings indicate that the new video platforms do not appear to be cutting into television's action.
FEB
25
By Scott Davis,
February 25, 2008 —
It’s time to rethink the “customer is king” thing.
With the rapid advance of new media, customers have growing control over when, how and where they interact with brands, media and information. Increasingly, they’re also willing to partner with you as you build your brand, design your products and create your ads.
Successful marketers are listening to what customers want. They’re creating personalized and customized brand experiences that pass the authenticity test, trusting the brand to... continue reading
JAN
10
Super Bowl Contest Jump-started Five Point Productions
Advertising Age,
January 10, 2008 —
NEW YORK (AdAge.com) — For the winners of a create-your-own-ad contest sponsored by Frito-Lay's Doritos for last year's Super Bowl, promoting themselves and their work, rather than a bag of chips, was the real goal...What they were aiming for was some quick cash and a chance to put their company on the map.
AUG
2007
Consumers of All Ages Are Throwing Video-Game Parties, and Advertisers Want in on the Fun
Advertising Age,
August 28, 2007 —
Just after Christmas last year, Evite staffers began to notice Nintendo's Wii video-game system popping up in search queries, idea forums and party themes. In fact, they were seeing more than 100 Wii parties a month. So in March, the online-party-invite specialist launched dedicated Wii party-planning pages. This month, it added invitations including actual Wii avatars, games and themes.
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