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MediaPost Publications, September 9, 2008 — Marketing to millennials in the wild and woolly world of social media means getting out of the way. That was a major theme of Kim Lloyd's address at the PMA Digital Marketing Summit in New York on Monday.
MediaPost Publications, July 8, 2008 — A day after officially announcing plans to provide so-called "total audience measurement index" or TAMI ratings, for NBC Universal's coverage of the 2008 Summer Olympic Games, Nielsen Co. today released the first comparable audience estimates across three "screens:" TV, the Internet and mobile devices, and the findings indicate that the new video platforms do not appear to be cutting into television's action.
New York Times, January 28, 2008 — A food brand with a funny name, which is known for funny advertising, is starting a campaign that offers a humorous look back at eating habits when Dwight and Mamie were in the White House, Dick and Dorothy were on the radio and Ozzie and Harriet were on TV...The campaign is contemporary not only in its contents but also in its media outlets.
Advertising Age, September 18, 2007 — What makes media "media"? Increasingly, that question is getting harder to answer.
The web, it turns out, is doing more than just transforming media-business models — it's blurring the definition of media in the first place.
Prophet, September 3, 2007 — In this article, Prophet Chairman and CEO Michael Dunn argues that in order to be effective, marketers need to up their game, take on the new media, and be prepared to be adventurous, extending their influence over many of the critical business growth drivers.
MediaPost Publications, August 9, 2007 — COLDWELL BANKER REAL ESTATE HAS become the first national real estate company to market a real home in virtual reality.
The company is the latest corporate name to develop a parallel shopping process in Second Life, the digital archipelago developed by Linden Labs.
MediaPost Publications, August 8, 2007 — THE DAYS ARE NUMBERED FOR TimesSelect, The New York Times' much-contested subscription service, according to press reports Tuesday. Its demise would spell victory for proponents of free, ad-supported online content--not to mention scores of readers set to regain free access to prized Times columnists like Maureen Dowd and Frank Rich, along with other presently walled-off content.
Prophet, July 23, 2007 — Color today’s marketers dazed and confused. It’s an understandable reaction to an environment that has become almost impossibly complex, making it difficult for them to figure out where to start (or much less how to go about) meeting management’s escalating demands for demonstrable returns.
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