Comcast Play for NBC Universal Is a Bet on Future of Advertising†

Union Would Allow Experiments in DVR, Addressable Campaigns

Advertising Age, November 9, 2009 — Comcast Corp. is looking to take a 51% stake in NBC Universal, surely a sign of the durability of cable networks, since NBCU owns a bunch of top-tier ones. But there's more going on here: It's also a calculated move to seize the reins in shaping future TV-viewer behavior and a bid to assume the lead in figuring out how to advertise to the new-media consumer.

The TGIF 'Revolution' Is Nothing Without a Marketing Strategy†

Social Media Isn't Enough to Save a Weak Brand

Advertising Age, November 9, 2009 — If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere in the United States, you might assume that marketing people do nothing but talk about "TGIF."

That's Twitter, Google, the internet and Facebook.

There's no question these four revolutionary developments have forever changed the marketing function. Word-of-mouth has now become word of finger.

New-Media Users Expect Brands To Engage

MediaPost Publications, October 21, 2009 — Just when you thought the impact of new media on mainstream brands couldn't be hyped any further, new data come along to change that idea.

A just-released study from Cone Inc. reports that among new-media users, a staggering 78% of them interact with companies or brands via new media sites and tools — up from 59% the year before.

MGM to Post Full Films on YouTube

New York Times, November 10, 2008 — YouTube is by far the world’s biggest stage for online video. But in some ways Hulu is stealing the show. With critical plaudits and advertising dollars flowing to Hulu, the popular online hub for television shows and feature films, YouTube finds itself in the unanticipated position of playing catch-up.

McDonald's Steps Aside In Reaching Out To Teens

MediaPost Publications, September 9, 2008 — Marketing to millennials in the wild and woolly world of social media means getting out of the way. That was a major theme of Kim Lloyd's address at the PMA Digital Marketing Summit in New York on Monday.

TV Screen Remains Most Seen, Nielsen's First '3 Screen' Data Shows Web, Mobile Gaining Too

MediaPost Publications, July 8, 2008 — A day after officially announcing plans to provide so-called "total audience measurement index" or TAMI ratings, for NBC Universal's coverage of the 2008 Summer Olympic Games, Nielsen Co. today released the first comparable audience estimates across three "screens:" TV, the Internet and mobile devices, and the findings indicate that the new video platforms do not appear to be cutting into television's action.

New Campaign Tries to Butter Up Shoppers

New York Times, January 28, 2008 — A food brand with a funny name, which is known for funny advertising, is starting a campaign that offers a humorous look back at eating habits when Dwight and Mamie were in the White House, Dick and Dorothy were on the radio and Ozzie and Harriet were on TV...The campaign is contemporary not only in its contents but also in its media outlets.

Are EBay and Others the New New Media?†

Standard Definition Gets Foggy When E-Commerce Sites Start Selling Ad Space

Advertising Age, September 18, 2007 — What makes media "media"? Increasingly, that question is getting harder to answer.

The web, it turns out, is doing more than just transforming media-business models — it's blurring the definition of media in the first place.

The CMO Challenge: Exiting the Comfort Zone

Prophet, September 3, 2007 — In this article, Prophet Chairman and CEO Michael Dunn argues that in order to be effective, marketers need to up their game, take on the new media, and be prepared to be adventurous, extending their influence over many of the critical business growth drivers.

Coldwell Banker First To Market Real Home Virtually--Really

MediaPost Publications, August 9, 2007 — COLDWELL BANKER REAL ESTATE HAS become the first national real estate company to market a real home in virtual reality.

The company is the latest corporate name to develop a parallel shopping process in Second Life, the digital archipelago developed by Linden Labs.