Another Good Thing: Marthapedia†

Martha Stewart Living Omnimedia to Launch Social-Networking Site

Advertising Age, September 27, 2007 — NEW YORK (AdAge.com) — Martha Stewart, the paragon of expertise as content, is adopting the style of social media for her next website — to be called "Marthapedia." But Ms. Stewart, who didn't get where she is by suggesting that the hoi polloi know more than she does, made clear that Marthapedia will not be so freewheeling as, say, Wikipedia. Editors at Martha Stewart Living Omnimedia will check to see if the public's ideas are better than their own, she said.