Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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Articles tagged with Moms:

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JUN 23

The Post-Soccer Mom†

Brandweek, June 23, 2008 — Hold the pickle, hold the lettuce—and, while you're at it, hold the Dodge Caravan carting the cartel of kids to the soccer game. Hold the culinary classes, too, and those oboe lessons for junior. In case nobody noticed, that mythical '90s personage known as the Soccer Mom is no longer with us. The domestic superwoman who balanced family and checkbook, put Bill Clinton in the White House twice—and, lest we forget, was the demographic darling of brand marketers everywhere—is gone.

Category: Marketing Strategy
Tags: gen y, Moms
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DEC 2007

Six Months With Millions Of Moms

MediaPost Publications, December 13, 2007 — It's easy to understand why marketers want to connect with moms: mothers are the largest consumer group in the United States. According to BSM Media, they spend $2.1 trillion annually and control 85% of household spending.

Category: Marketing Strategy
Tag: Moms
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