At BlogHer Confab, Marketers Show Moms Some Love†

Pepsi, P&G, Walmart, Kodak, Others Look to Learn Lessons of Social Media While Feting Moms With Luncheons, Gift Bags

Advertising Age, July 27, 2009 — If you were wondering where the media budgets have gone, you might have tried looking around Chicago late last Thursday through Saturday, or maybe even check out one of the city's pawn shops this week.

At the BlogHer '09 conference in Chicago marketers were lining up to woo around 1,500 mommy bloggers with swag, celebrity appearances, shopping sprees and lavish entertainment of the sort that seems part of a bygone era to most of the marketing world.

Connecting With Power Moms†

60 percent of moms feel that marketers are ignoring their needs

Brandweek, May 5, 2009 — NEW YORK Marketers have made great strides in recent years to better understand and connect with moms. But in trying to perfect the message, many have forgotten to listen to the very consumer they are trying to woo.

The Post-Soccer Mom†

Brandweek, June 23, 2008 — Hold the pickle, hold the lettuce—and, while you're at it, hold the Dodge Caravan carting the cartel of kids to the soccer game. Hold the culinary classes, too, and those oboe lessons for junior. In case nobody noticed, that mythical '90s personage known as the Soccer Mom is no longer with us. The domestic superwoman who balanced family and checkbook, put Bill Clinton in the White House twice—and, lest we forget, was the demographic darling of brand marketers everywhere—is gone.

Six Months With Millions Of Moms

MediaPost Publications, December 13, 2007 — It's easy to understand why marketers want to connect with moms: mothers are the largest consumer group in the United States. According to BSM Media, they spend $2.1 trillion annually and control 85% of household spending.