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Advertising Age, March 17, 2008 — Let's begin with what mobile marketing is not: It is not billboards driven around town on the back of a truck. Mobile marketing is, well, marketing that makes use of the cellphone, and it could potentially take many forms.
New York Times, February 25, 2008 — LITTLE-KNOWN private company, Akoo International, is setting up a network of digital screens that can send and receive messages from cellphones. The company aims to transform mobile devices into universal remote controls that can select on-demand content from big-screen TVs in airports, bars and restaurants.
With Akoo’s network, named m-Venue, cellphone users can send a text-message request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, which would act much like a high-tech jukebox.
In return, companies can deliver digital coupons and promotions to the cellphones.
eMarketer, February 14, 2008 — Everyone has been talking about mobile search for years. But now talk is being replaced by action. The number and variety of searches on mobile phones jumped during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.
FORTUNE, January 15, 2008 — Callers beware: Marketers are about to invade one of life's last advertising-free zones, the private phone call. At the end of last year, privately held Internet phone company Jangl started testing "in-call" advertising: While customers wait for Jangl to connect their calls, the originating party may hear a short audio advertisement. Potential advertisers, Jangl says, include wireless game and ringtone purveyors.
eMarketer, January 3, 2008 — More than six in 10 teens have mobile phones, according to a December 2006 study by the Pew Internet & American Life Project titled "Teens and Social Media."
Pew found that nearly three-quarters of teens have desktop-computer access, making them a tech-savvy demographic.
eMarketer, December 7, 2007 — About one-quarter of mobile users are interested in mobile marketing, according to a November 2007 study by the Mobile Marketing Association. Sweepstakes and voting campaigns (think American Idol) were the most common types of mobile marketing in which respondents had participated.
eMarketer, October 25, 2007 — Average mobile marketing campaign prices have increased tenfold since 2005, according to mobile ad software vendor Third Screen Media, as cited in an Advertising Age article. Third Screen also said that the average age of mobile Web users was over 30. The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets.
KenRadio, October 23, 2007 — 85% of Adults own a mobile phone, compared with 71% who have a landline or home phone - and 63% of mobile phone owners agreed that their phone is very personal to them, according to a poll conducted by Harris Interactive. 30% of mobile phone owners recall seeing or hearing an advertisement on their mobile phone in the past year, suggesting that a dominant advertising model to reach the growing demographic of mobile phone users has yet to emerge.
San Francisco Chronicle, October 22, 2007 — Heather Chan, 24, was at a barbecue recently when the mother of a friend brought out a slab of green Jell-O filled with chunks of vegetables. It was a moment that begged to be broadcast. "I thought, 'Gross - I have to share this with everyone else,' " said Chan, a bank manager and San Francisco State University student from San Mateo.
eMarketer, August 22, 2007 — "The European mobile market starts with two big advantages: a widespread, high-speed infrastructure and handset manufacturers that are among the best in the world," says John du Pre Gauntt, eMarketer Senior Analyst and author of the new report, Mobile Europe. "So it's no wonder that European mobile consumers are accustomed to switching easily between voice and data services."
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