Millennials Most Interested In Loyalty Programs

MediaPost Publications, July 13, 2009 — U.S. consumer participation in rewards programs is on the rise across all demographic segments, according to Colloquy, the Cincinnati-based loyalty marketing consultancy. The study reports a 19% participation growth by the general population since 2007.

Participation by Millennials (ages 18-25) has climbed 32% since last measured in 2007.

Marketing to Millennials

Not all execs use methods they deem best

eMarketer, October 14, 2008 — Executives surveyed worldwide thought the best way to target millennials was with viral marketing, peer-to-peer recommendations and sponsorship of millennials' favorite programs, according to a survey conducted in May and June 2008 by the Economist Intelligence Unit and sponsored by Genesys.

But more than one-half of respondents said they had yet to come up with a strategy for targeting, attracting or retaining millennials; just under one-third said they had done so.