Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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MAR 8

Big Names in Retail Fashion Are Trading Teams

New York Times, March 8, 2008 — It’s free-agency season in American fashion.

Isaac Mizrahi, the everyman’s fashion oracle, is about to leave behind his wildly popular cheap-chic clothing collections at Target to be the creative director for Liz Claiborne, the stalwart shopping-mall label.

Dana Buchman, a longtime favorite of customers at upscale stores like Saks Fifth Avenue and Neiman Marcus, is decamping this fall to the budget-conscious Kohl’s.

And Tommy Hilfiger, a constant in department stores like Dillard’s and Bon-Ton for two decades, now says he will sell his clothes only at Macy’s.

Over the next year, an unusually large group of famous clothing designers, motivated by lucrative deals, plan to shift their retail allegiances, in many cases abandoning stores... continue reading

Category: Brand Strategy
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MAR 6

Upwardly Mobile Stationery

It's a brutal market, so why does Staples think it's a good time to go upscale with office supplies?

BusinessWeek, March 6, 2008 — On one side of the Staples in Needham, Mass is the office supply chain's past. Plain manila folders, stacked in generic blue boxes, are $6.29 for 100. Six aisles away, on the other side of the store, lies what Staples (SPLS) hopes is its future: A dozen file folders, made of thicker stock and decorated with black-and-yellow stripes, are displayed on a faux mahogany table, like sweaters at J. Crew (JCG). They don't have price tags. Instead, a discreet sign on the table reads $6.99 for a dozen.

Staples is trying to take mundane office supplies upscale. Inspired by high-end stationery chains such as Crane & Co. and Papyrus, a new private-label brand, dubbed "M by Staples," features spiffy leather journals, several lines of stationery, business card... continue reading

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